There has been an increase in demand for personalised marketing among customers.

A recent study showed that 77% of consumers have chosen, recommended or paid more for brands that provide a personalized service or experience. 

In order to keep customers wanting to come back to your store or even to acquire new customers, you need to have a personalized marketing approach. Thankfully, with the new POS technology available, it is much easier for retailers to do this. 

With the main feature of being able to track customer shopping behaviour, retailers can now use this information to offer relevant promotions or engage them with a loyalty program to create a better shopping experience. 

By making sure that your promotions are altered to fit each specific customer, it will get them to engage and be more loyal to your brand.