VAT in Oman!

Value Added Tax (VAT) law comes into force in Oman on April 16, 2021. Oman will apply VAT at 5% on most ...

Geolocation

The launch of iBeacon and geolocation tech has changed the way stores communicate and engage with their customers. According to Google, 82% ...

Personalized Marketing

There has been an increase in demand for personalised marketing among customers. A recent study showed that 77% of consumers have chosen, recommended or paid ...

Social Shopping

With the rise of blind online purchases, buyers increasingly rely on the reviews and opinions of other shoppers. Social shopping is about involving other ...